Social Media World Forum North America – How Do Paid Ads Fit Within Social...
Jason Wellcome, Head of Digital Group SVP, Weber Shandwick Becky Wang, Digital Strategy & Insights Analytics, Saachi & Saachi Miguel Banuelos, Director of Accounts, US, Golden Geeko A social ad...
View ArticleBusiness Insider Social Media Analytics – Drinking from the Firehose: Which...
Henry Blodget, CEO and Editor-in-Chief, Business Insider (moderator) Christopher Frank, VP of B2B and Communications Research, American Express Paul Magnone, VP of Business Development & Alliances,...
View ArticleBusiness Insider Social Media Analytics – It’s the Money, Stupid: Getting...
Adam Penenberg, Professor & Assistant Director, Business & Economic Program, NYU (moderator) Jason Goldberg, Co-founder & CEO, Fab.com Christina Warren, Entertainment Editor, Mashable Jason...
View ArticleBusiness Insider Social Media Analytics – Business-to-Business Social Media...
Ted Sapountzis, VP of Social Media Audience Marketing, SAP We no longer talk about B2B and B2C, we now talk about people-to-people. SAP has been building customer communities since 2003, long before...
View ArticleBusiness Insider Social Media Analytics – Memes and Movies
Measuring Virality: What Works, When Jonah Peretti, CEO, Buzzfeed Peretti demonstrated a meme that Buzzfeed created, “Horsemanning” (just Google it.) While the page had some 30,000 “seed” views,...
View ArticleBusiness Insider Social Media Analytics – Move Over SEO
Part 1 Nicholas Carlson, Deputy Editor, Business Insider (moderator) Dina Freeman, Social Media Director, BabyCenter Jim Bankoff, CEO of SB Nation Chris Copeland, CEO of GroupM Search, Americas...
View ArticleBusiness Insider Social Media Analytics – Social in the Post-PC World
Dan Frommer, Contributing Editor, Business Insider (moderator) Paul Gelbm VP, Mobile Practice Lead, Razorfish Peter Farago, Chief Marketig Officer, Flurry Eric Friedman, Director of Business...
View ArticleBusiness Insider Social Media Analytics – Digital Fitness & How a Global...
Bonin Bough, Global Head of Digital, PepsiCo Technological evolution and adoption has reached a breakneck speed in our society over the last few years. People are struggling with internet addiction,...
View Articlead:tech inspire
As a preview to the conference’s main programming, ad:tech offered a series of presentations they called ad:tech inspire and offering examples of “creating inspiration [and] inspiring creativity”.
View Articlead:tech 2011 – Tablet Marketing: Innovations Beyond the Screen
As part of its mobile marketing programming, ad:tech examined how brands are leveraging the rapid growth of the tablet market to engage their customers in a new channel. “To be sure”, the ad:tech...
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